Publications
Dive into a collection of past posts and rediscover timeless content.
Mall
+2
Aug 6, 2026
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3 min read
Sephora is giving K-beauty a dedicated zone in the US.
Olive Young has opened two Southern California stores and is partnering with Sephora. POP MART is coming to King of Prussia. Bluebell built a shared market-entry format for multiple brands. The platform is becoming the format.
Retail
+1
Jul 23, 2026
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3 min read
World Cup final: one ticket hit $6,200. Hundreds watched at the mall next door.
A fan quoted $6,200 for the cheapest final seat. Hundreds watched at the mall next door. Adidas ran the tournament across 90 Simon centers. An events operator signed for 30 years. Events are moving from campaign space into the tenant mix.
Retail
+1
Jul 16, 2026
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3 min read
Moana, The Odyssey and Spider-Man open within 21 days. Malls collect the traffic.
One film sold out select IMAX 70mm shows a year early. Three release dates create three scheduled traffic events. A 300 million euro project puts cinema in the anchor line-up. The screen is the scarce asset.
Retail
+2
Jun 18, 2026
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3 min read
OLIVE YOUNG opened two US stores in less than three weeks.
OLIVE YOUNG proved US demand online. Zara tested the format before Huaihai Road. Article chose its strongest e-commerce markets. The store is arriving after the data.
