Brand Expansion
Retail
+2
Jun 18, 2026
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3 min read
OLIVE YOUNG opened two US stores in less than three weeks.
OLIVE YOUNG proved US demand online. Zara tested the format before Huaihai Road. Article chose its strongest e-commerce markets. The store is arriving after the data.
Mall
+3
Jun 11, 2026
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4 min read
Cristiano Ronaldo is opening his first US store next to the World Cup stadium.
CR7, Moncler, Rivian and CardVault are signed at American Dream. The World Cup final is at MetLife Stadium on July 19. The mall is about one kilometer away.
Mall
+2
Jun 2, 2026
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3 min read
Westfield sold the same space to six brands in six weeks.
Bandai Namco toured four malls at once. Alo opened permanent in Sydney and temporary in Cannes. Pop-ups are becoming audience inventory.
Mall
+2
May 26, 2026
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3 min read
The next anchor is not a department store. It is a frequency
T&T is entering California through a San Jose mall. Alshaya signed 20 brands at a Kuwait mall in a single agreement. Oakridge opens May 28 with 6,000 residents above the retail floor.
Retail
+2
May 3, 2026
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4 min read
The Devil Wears Prada 2 just opened in six American malls. And Hong Kong, Milan, Seoul.
Plus Disney is back at the mall. Star Wars just opened in Paris.
Retail
+3
Apr 14, 2026
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6 min read
Levi's just crossed 50% DTC. Allbirds just sold for 1.8% of its peak value.
Sarenza opened its first physical store. Superdry is opening 21. India needs 12 million sqft of new mall space. Same week. One pattern.
Retail
+3
Apr 7, 2026
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7 min read
The brands replacing Macy's in American malls are not American.
Primark just opened in Dubai to 500-metre queues. Pop Mart signed 20+ Simon malls. Uniqlo is adding 11 US stores. The tenant mix has changed.
Retail
+1
Feb 16, 2026
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6 min read
Wayfair just opened a store the size of a Walmart. On purpose.
Lululemon lost 62% of its stock. Wayfair customers arrived by bus. Malls are turning into housing. Same pattern.
Retail
+1
Feb 9, 2026
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6 min read
Skims, Primark, Ulta, Pacsun - all picked Dubai. Not London. Not Tokyo.
Five US brands opened their first international stores in one city in 90 days. Here's what's behind it.
Mall
+2
Jan 26, 2026
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4 min read
Retail isn't expanding everywhere. It's concentrating where context holds
Primark enters Asia. Westfield San Francisco steps back. Same market logic, different outcomes.
